Sale & Discount Profit Calculator
Model a sale without quietly killing your margin.
Run sales without sinking your margin
A discount looks small next to the price, but next to your profit it is usually much bigger — because your costs and Etsy’s fees barely move. Model any discount here before you run it so a “20% off” banner doesn’t quietly wipe out a third of your take-home.
Frequently asked questions
Why does a 20% discount cut my profit by more than 20%?
Your costs and Etsy’s per-order fees stay almost the same when the price drops, so the discount comes almost entirely out of your profit. A 20% price cut often removes 25–35% of your actual profit — this tool shows the real number for your item.
Should I raise prices before a sale?
Etsy’s policy requires that a “sale” price be a genuine reduction from a price that was really in effect. Inflating a price just to discount it is not allowed, so plan promotions around prices you actually charge.
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